- Going straight to producers- digital technologies help to do this
- Scriptwriter would write up film/script and have a budget to develop it- then the production team would assign that to a director.
General notes
- The film 'slumdog millionaire' -warner independent failed but after its success in film festivals, it was distributed by another company instead. (look up which ones)
Why cinema's could be in trouble...
- Netflix- people can watch films all month for only £6 a month, whereas cinema's change around that much for one film alone.
- more people have home cinema's as television screens are becoming bigger.
Why it could be improving...
- Last year the british independent film industry had the highest gross
- social media- networking sites and digital media improving- easier to make films.
Audience
- the hypodermic syrynge model- this is when beliefs and ideas are almost injected into an audience and the ideas are copied e.g. if the film is Chucky and a child behaves like him.
- Argument that the audience have their own interpretations of the film- they all see it differently so it is almost owned by the viewer.
- not all audiences behave in the same way
- the cultivation theory- over time, watching something could make you less sensitive e.g. swearing- they don't mind it as much. violence- they don't find it as bad/shocking as much.
- Identification- when violence in the media releases tension and desires through identification (look into)-
- Sensitisition- when films make things so shocking that people are put off violence,
Critisism of mass audience theory
- doesn't take into account individuals.
- generalisations are made that everyone follows what is popular
Uses and gratifications (why they would watch something and what they gain from it)
- Katz and Mcquail - two of the people who made the theory
- Information
- Personal Identity
- Integration and Social interaction
- Entertainment
- Escapism
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