- study ownership shifts
- big companies vs. small ones
Friday 11 May 2012
Digital Technology
Production
- audience
- 3D, HD, Bigger screen- AVATAR
- home cinema
- - other outlets
- cinema
- mass 3D
- indie films- e.g. MONSTERS- using cheap digital cameras- smaller crew- smaller production team- locations more diverse
Marketing
- Institutions- net, social web, blogs, < cost and saturation
- HUNGER GAMES- trend- fandom (audiences flow, interact, communicate)
- mobile devices- syndication
- apps- creating a hype
- SYNERGY- things that sell other products- e.g. hunger games game or hunger games merchandise
Distribution
- digital prints VS. 35mm
- digital prints are cheaper
- satellite streaming- cinema
- home market- gone from VHS video to dvd to blue ray to netflix/love film AND tv to satellite to on demand services to internet streaming (but its better to have good technology in place so they can stream easier)
- some huge production companies have rights over everything including distribution etc. which is why independent have to go to them for some things e.g. if they want a big release.
Exchange (relates to above)
- cinemas need to keep up to date with production companies- no point filming something in HD or 3D if the outlet isn't good quality.
When answering- make reference to these things and more in relation to question and case studies.
Revision Notes
How are films funded-
- Going straight to producers- digital technologies help to do this
- Scriptwriter would write up film/script and have a budget to develop it- then the production team would assign that to a director.
General notes
- The film 'slumdog millionaire' -warner independent failed but after its success in film festivals, it was distributed by another company instead. (look up which ones)
Why cinema's could be in trouble...
- Netflix- people can watch films all month for only £6 a month, whereas cinema's change around that much for one film alone.
- more people have home cinema's as television screens are becoming bigger.
Why it could be improving...
- Last year the british independent film industry had the highest gross
- social media- networking sites and digital media improving- easier to make films.
Audience
- the hypodermic syrynge model- this is when beliefs and ideas are almost injected into an audience and the ideas are copied e.g. if the film is Chucky and a child behaves like him.
- Argument that the audience have their own interpretations of the film- they all see it differently so it is almost owned by the viewer.
- not all audiences behave in the same way
- the cultivation theory- over time, watching something could make you less sensitive e.g. swearing- they don't mind it as much. violence- they don't find it as bad/shocking as much.
- Identification- when violence in the media releases tension and desires through identification (look into)-
- Sensitisition- when films make things so shocking that people are put off violence,
Critisism of mass audience theory
- doesn't take into account individuals.
- generalisations are made that everyone follows what is popular
Uses and gratifications (why they would watch something and what they gain from it)
- Katz and Mcquail - two of the people who made the theory
- Information
- Personal Identity
- Integration and Social interaction
- Entertainment
- Escapism
Wednesday 2 May 2012
Avatar Facts!
| Director | James Cameron |
| Budget £237,000,000 Worldwide Gross | $2,147,483,647 |
| Rating | PG-13 |
| Awards |
Past Question (part 2)
Answer the question below, making detailed reference to examples from your case study material to support the points made in your answer.
2 “Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices.” To what extent would you agree with this statement, within the media area you have studied?
Candidates must choose to focus on one of the following media areas. You may make reference to other areas in your answer.
• Film • Music • Newspapers • Radio • Magazines • Videogames.
Link To Past Papers/Exam Reports
http://www.ocr.org.uk/qualifications/type/gce/amlw/media_studies/documents/
Subscribe to:
Posts (Atom)