Digital Technology

Production

• audience 
• 3D, HD, Bigger screen- AVATAR
• home cinema
• - other outlets
• cinema
• mass 3D
• indie films- e.g. MONSTERS- using cheap digital cameras- smaller crew- smaller production team- locations more diverse

Marketing

• Institutions- net, social web, blogs, < cost and saturation
• HUNGER GAMES- trend- fandom (audiences flow, interact, communicate)
• mobile devices- syndication
• apps- creating a hype
• SYNERGY- things that sell other products- e.g. hunger games game or hunger games merchandise

Distribution

• digital prints VS. 35mm 
• digital prints are cheaper
• satellite streaming- cinema
• home market- gone from VHS video to dvd to blue ray to netflix/love film AND tv to satellite to on demand services to internet streaming (but its better to have good technology in place so they can stream easier) 
• some huge production companies have rights over everything including distribution etc. which is why independent have to go to them for some things e.g. if they want a big release.

Exchange (relates to above)

• cinemas need to keep up to date with production companies- no point filming something in HD or 3D if the outlet isn't good quality. 

When answering- make reference to these things and more in relation to question and case studies.