Section B: Institutions and Audiences TIPS AND REVISION NOTES!

"successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices' to what extent would you agree with this statement, within the media area you have studied?"

choose one area. make reference to others:

• film
• media 
• music
• radio
• magazine
• video games

• Read questions properly- don't just go on about the case studies, but actually APPLY them to the question!
• Balanced view on statements- good/bad point BUT ... 
• don't have to stick to our case studies in particular- can use other films/products as examples
• discuss types of distribution that have changed over time
• MARKETING- adverts/social media/word of mouth/radio broadcasting or interviews/ having reviews being written up e.g. hunger games- massive on tumblr, twitter and facebook- people generated marketing.. generates sales for the cinema
• avatar- creating your own avatar (big on photoshop- still popular) 
• SYNERGY- *look up word* reinforcing film/idea without being direct, made by fans or outside people not paid to do it
• Avatar- various trailers e.g. love story, sci-fi moments, fighting- targets different audiences. THE SUN wrote about love story, technology magazine spoke about the animations.
• ALWAYS ABOUT COMPARISONS e.g. digital/anologue marketing e.g. buses and billboards compared to television adverts and youtube videos/ big producers/smaller producers, ways of distribution.
• Film festivals- a good way to get people interested in low budget film
• CONVERGENCE, SYNERGY (things that link to film and market it), HORIZONTAL AND VERTICAL INTEGRATION. (look these terms up)

Film Industry

• Assumptions that the U.K has a low cinema attendence. could be because of, for example.... netflix- massive for distribution rights, streaming straight to you, fairly new- illegal downloads/piracy.
• YOUTUBE- used a a distribution AND marketing tool- people can be discovered this way. 
• Technological convergence- being able to watch films using different products e.g. watching a film on your iphone, internet televisions, youtube. makes people able to learn, watch and take part in the whole process- SUPPORT WITH EXAMPLES!!!
• media convergence- lots of digital outlets that lead to the same products
• specifically say how iphones, ipads, blueray, downloading, sony psp's etc. links to film for example, if there is a game involved. 
• Movies- freely available online (sometimes illegally) however distributors aim to promote the 'cinema experience'. 
• VIRAL CAMPAIGNS! (research films)